Email Marketing Software Guide

The 14 Best Email Marketing Software of 2023

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By Dr. Keyur

Want to expand your business? You want cost-efficient, user-friendly email marketing software that will nurture leads and turn subscribers into paying customers.

One of the best ways to reach your audience is through email marketing. Email marketing software has become indispensable for businesses today. In fact, email marketing is now considered to be one of the most effective forms of direct marketing.

Finding the right software for email marketing business might be difficult with the overwhelming 500+ alternatives available. However, we are here to make it at least somewhat painless.

The 14 Best Email Marketing Software of 2023

  1. Overall Winner of Email Marketing Software: Mailchimp
  2. Smartest and Most Intuitive Email Marketing Platform for Growing Businesses: SendinBlue
  3. The Most Affordable Option: Moosend
  4. Best for Automation: ActiveCampaign
  5. Full-featured Best Email Marketing Tool Provider: Convertkit
  6. Simplify Your Email Marketing with Awesome Feature: Aweber
  7. The Most User-friendly: MailerLite
  8. Create Email Marketing Campaigns Like a Pro: Constant Contact
  9. Easy-to-use Platform for eCommerce Email Marketing: Omnisend
  10. The Best All-in-one Email Marketing Marketing Suite: Hubspot
  11. Online Email Marketing Platform: Getresponse
  12. Intuitive Email Marketing Tools: Wishpond
  13. Great Software to Simplify Email Marketing: Benchmarkemail
  14. cloud-based Email Marketing Solution: Sendlane

What is Email Marketing Software?

Email marketing software allows users to create, send, and track emails to their mailing list. Using software makes it easier to create well-designed emails and gives you access to key metrics like open rates and click-through rates. Because the email is more personalized to their interests, advanced email marketing platforms allow you to automate sending emails on user behavior, increasing the likelihood of engagement.

For example, if a user leaves an item in their shopping cart, an e-commerce site can automatically send a follow-up email encouraging them to complete the transaction. 

A SaaS product can persuade users to demo a product, and based on whether the lead accepts their offer, users can choose how persistently to follow up.

While email marketing is not a new approach, it has been demonstrated in industry reports year after year.

Top Email Marketing Software


Mailchimp is the best email marketing software overall, Because it has the features that the majority of businesses require without being overly complicated or confusing. Campaigns can be planned, A/B tested, and reports with open rates, click-through rates, unsubscribe rates, and other metrics can be obtained. In addition, of the software we tested, it offers the most generous free-forever plans.


  • Free lifetime (up to 2,000 contacts)
  • Simple to build and customize campaigns
  • Clear reporting that improves upcoming sends
  • integrates with a huge number of software platforms


  • For larger contact lists, expensive (more than 15k subscribers)
  • Minimal phone support
  • Not intended for sophisticated marketing teams.

The free plan from Mailchimp allows for up to 2,000 contacts and 10,000 email sends per month. Its platform is one of the simplest to learn to use and has drag-and-drop features for email customization.

There are three paid plans in addition to its free one, and their prices vary depending on how many subscribers you have (nonprofits get a 15% discount):


  • Essentials: $9.99 to $270 per month
  • Standard: $14.99 to $540 per month
  • Premium: $299 to $1,190 per month

For any company looking for an easy way to email their customers, Mailchimp is the ideal tool. The email editor is simple to use, and once you upgrade to the first paid plan, you have access to more sophisticated tools like A/B testing and multi-step journeys. The simple reporting that makes it easy for users to identify what is and isn’t working will be appreciated. For business owners to determine whether readers are responding to the content, it is simple to track things like open rates and click-throughs.


The best email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automation to assist you in customizing campaigns for each subscriber. As you set up the platform, there are help guides available everywhere, and ActiveCampaign offers prompt, courteous customer service.


  • Excellent automation features that make customer interactions simpler
  • Quick, friendly, and helpful customer service
  • Data migration and implementation services are included for all plan levels.
  • Free CRM with built-in sales automation (For a limited time)
  • has more than 850 connections to the most widely used programs.


  • The learning curve can be difficult.
  • The Lite plan has few features (and includes ActiveCampaign branding)
  • Plans quickly increase in cost as contacts increase.

Customer experience automation (CXA) software with email capabilities is called ActiveCampaign. It offers more than 850 integrations and is made to manage contacts and the sales process.

The software can be tried out for 14 days without cost. The next step is to sign up for one of the four paid plans, which you can do either monthly or annually. Depending on the plan, the discount for paying annually ranges from 15% to 40%. Each plan’s price is also based on the number of contacts it includes (nonprofits receive a 20% discount).


  • Lite: $15+ per month
  • Plus: $70+ per month
  • Professional: $159+ per month
  • Enterprise: $279+ per month

You can purchase a plan, keep the essential features of the plan, and modify it for the number of contacts you have. For $405 a year, you can purchase the Lite plan, which includes 500 contacts, and gradually upgrade it to 100,000 contacts. The capabilities of your platform for customer relationship management (CRM) are increased by the Plus, Professional, and Enterprise plans.

ActiveCampaign email marketing software has the advantage in this market because it assists businesses in creating automation that is tailored to raise subscriber engagement. The user interface is simple to use, intuitive and provides resources for any queries that may arise. Additionally, sales automation is included so that your marketing and sales processes can collaborate to increase revenue.


MailerLite is the simplest email marketing program to use and enables you to easily create the design you want. The company’s mission is centered on simplicity, so the software has a streamlined and clean appearance.


  • Designing emails is simple thanks to a drag-and-drop interface.
  • Plan with no cost for up to 1,000 contacts
  • Email assistance
  • There are many email templates available.


  • Does not include CRM features (Though it allows for integration)
  • just a few integrations
  • To open an account, a lot of company information is required.

The best email marketing software option for usability is MailerLite because of its superior user-friendly platform. If users run into any issues, email support is available to address any inquiries and offer to troubleshoot.


  • Up to 1,000 contacts: $10 per month
  • 1,001 to 2,500 contacts: $15 per month
  • 2,501 to 5,000 contacts: $30 per month
  • 5,001 to 10,000 contacts: $50 per month

All of the necessary components for email marketing are present in MailerLite, which does not overburden its platform with complex features. This makes it the ideal choice for companies looking for an easy-to-understand method of email marketing that they can learn in a matter of days rather than months.


An email marketing tool that treats subscribers with respect. Email marketing messages can range from barely personal to wholly pointless. Additionally, it’s not always beneficial for marketers who are creating the messages. It’s challenging to impress your recipient if you have to beg, borrow, and steal to get assistance from designers or IT.


  • CRM, social media, blogging, and email marketing are all included in the marketing suite.
  • Email deliverability rates are maintained by the email health tab.
  • Only pay for tracking leads throughout their buying journeys for the contacts you are marketing.
  • Online training tools that are useful


  • Not for companies looking only for email marketing tools
  • It is challenging to integrate a different CRM, such as Salesforce or Pipedrive
  • steep learning curve to fully realize the potential of marketing

The email marketing tools from HubSpot have all the features you could possibly need. Independently create and send appropriate emails while optimizing for performance. You can trust that the information you’re using to personalize your emails is accurate because it’s powered by your HubSpot CRM.


  • Starter (up to 1,000 contacts): $50 per month
  • Professional (up to 2,000 contacts): $800 per month
  • Enterprise (up to 10,000 contacts): $3,200 per month

Hubspot email marketing software centralizes all of your marketing endeavors so you can see how contacts engage with your website, Google ads, social media, and email marketing. It gives business owners insights into the buying process, enabling them to more successfully customize their marketing initiatives. The platform comes with a robust training system that not only goes over how to use the program but also emphasizes the best ways to run profitable marketing campaigns.


Sendinblue email marketing software provides a variety of nurturing email marketing tools, such as their intuitive signup form options, landing page builder, and an intuitive and responsive email editor, to help you easily convert leads into customers.

One of the top email platform options today, Sendinblue is a clever all-in-one email marketing solution that also provides advanced reporting and a tonne of customizable templates.

With Sendinblue, you can easily develop an email marketing strategy, manage SMS and site chat messages, integrate Facebook ad management, and keep track of everything with ease thanks to a built-in CRM.


  • Marketing Automation
  • Contact Segmentation
  • Built-In CRM
  • Email & SMS Marketing
  • Shared Inbox
  • Live Chat
  • Transactional Emails
  • Landing Pages & Subscription Forms
  • Facebook Ads Management


  • Limited templates
  • lack of recognition of additional fields, such as date and gender
  • a very limited degree of third-party integration


Lite: $19

Premium: $49

Enterprise: Customization

Sendinblue email marketing software has a solid network of support. The majority of the pages include a help button and helpful information. Simply open a ticket for your problem if you need additional technical support, and a representative will respond to you right away. A toll-free number has been provided so that you can contact a customer service representative if you need any additional assistance.


The most cost-effective email marketing software option is Moosend, not only because its paid plans are more affordable than most of those on the market, but also because you can choose to pay either by the number of subscribers or the number of emails sent, whichever is more affordable for you. Additionally, its tools are simple to use and make it simple to send your audience engaging emails at the appropriate times.


  • cheapest plan prices
  • the choice to only pay when sending emails
  • Utilize a template from the library or one that is simple to customize


  • From a Gmail or Hotmail address, emails cannot be sent.
  • lesser-developed user interface
  • just a few integrations

In addition to the Pro Plan and the Enterprise plan with tier-based pricing, Moosend’s Free Forever plan includes 1,000 subscribers. Pricing for the Enterprise plan must be inquired about with Moosend. Based on the number of subscribers, the Pro Plan is priced differently. The price for annual billing is low; however, you will save 20% if you pay monthly. If you are a nonprofit, you will also get a 25% discount.


  • 2,000 subscribers or less $10 monthly
  • between 2,001 and 2,500 subscribers $20 monthly
  • between 2,501 and 5,000 subscribers $30 monthly
  • between 5,001 and 8,000 subscribers $40 monthly

You can choose to pay using credits, which Moosend refers to as the number of emails sent (which includes unlimited subscribers). You can send 1,000 emails with 1,000 credits, which costs $1. The Pro Plan’s features, like landing pages and transactional emails, are also available with this option.

One of the most affordable email marketing tools available is Moosend, which also qualifies as the most cost-effective option because it is capable of handling the majority of email marketing campaigns for small businesses. You can choose the payment method that is most cost-effective for your company by paying either by the number of subscribers or the number of emails sent.

What are the Key Features of Email Marketing Tools?

Email Design

You must make sure to establish a great initial impression on individuals who will be reading your email’s contents in order to develop effective email campaigns. It is essential to use an email marketing software that offers you limitless options for styling and graphic design.

One of the most important features can be the drag-and-drop capabilities.

Not only that, but you should also take into account additional email marketing tools like integrated photo editing, responsive design, and HTML integration for email campaigns.

Collection of Templates

Templates are also crucial in regard to the email and visual design function. Not only can you save time and effort by creating email campaigns using pre-designed templates, but you can also use them to build one-of-a-kind and clever email campaigns.

Additionally, using pre-made templates will make it simple for you to swiftly create email campaigns that are consistent for your clients.

Additionally, pre-designed templates should be changeable and modifiable using email marketing software. By doing this, you can create templates that reflect the style and feel of your business without having to pay a designer.

A/B testing

Similar to standalone email deliverability software, A/B testing enables users to test various versions of an email to determine which one produces the best results.  Understanding whether your provider offers this functionality is crucial because it has the potential to significantly increase success rates. Additionally, email testing software’s simplified email preview format enables users to identify potential formatting errors before sending an email.

Dependability and Assistance

You should explore the dependability of an email marketing software platform before committing. By doing this, you can lessen the possibility that a delivery failure will jeopardize the success of your campaign. Along with that, you should look into the platform’s service level and options for sending bulk emails.

By doing this, you can assess the reliability of its services as well as any potential downtime that might have an impact on your campaigns. This is where customer support and service are useful. Your company will advance significantly thanks to these top email marketing software features.

Additionally, the following variables you should take into account to guarantee the dependability of your software:

Support Staff

  • The scope of technical support that is offered for your account
  • Support center’s operating hours
  • Does the technical staff have a thorough understanding of the product?


  • system resiliency
  • tracking deliverability problems
  • Updates to the system


  • Average time to resolve your issues
  • Documented response process; contact information in case you’re unhappy with how your problem was resolved
  • A comprehensive report

Automated email replies

With little effort and efficiency, personalized emails can strengthen customer loyalty. Continuous email engagement keeps recipients in touch without requiring them to manually curate responses. For general brand awareness, onboarding procedures, and recipient-specific personalized notifications, automated email marketing software are ideal.

Integration and Data Management

You will need to use a variety of email marketing tools when developing marketing strategies and campaigns, and you must make sure that they all function well together. Your email marketing campaigns can advance and get better with the aid of integration. E-commerce, social media, and customer relationship management can all be integrated.

Additionally, you can plan CRM software integrations to offer better opportunities in the marketing and sales aspects of your company. Your business’s CRM can be integrated with your email campaigns to increase success and give you access to up-to-date contacts and data.

You can then send customers relevant email campaigns based on their preferences and purchasing patterns.

Additionally, by using this integration, you can concentrate on creating more personalized emails for your current clients while reducing the number of unsubscribes. This may result in a better email list, which guarantees high deliverability rates.


You can give your customers a better experience thanks to personalization. Reaching particular clients and goals is made simpler by relevant and personalized email campaigns.

The ability to send campaigns based on the client’s location, job title, or the date they subscribed is the first step in creating these personalized emails. It’s also a crucial component of email marketing software.

The Benefits of Email Marketing Platforms

Strengthening Loyalty, Trust, and Relationships

Building individualized relationships with current and potential customers through email marketing is a great strategy. The readers of your newsletters and emails will come to know, like, and trust you and your business if you write them well. Consumers also do business with trusted companies.

helping to bring visitors to your website.

How do you get great content to your audience once you’ve created it? You probably send them an email.

You can increase your SEO and drive traffic to your website with email marketing campaigns. Additionally, you’ll keep visitors interested in your website and brand.

For instance, many of you may have found this page through HubSpot email marketing software. This is so because sending our content in emails to our audience is a fantastic way to add value and increase traffic.

Each email you create with a link to your content should have a call to action (CTA) so that readers can click through to your website.

Raise brand awareness and maintain consumer interest

Consumers are reminded of your business, products, and services every time an email is sent to them. This helps customers remember your business when it’s time to make a purchase.

Low cost and profitable

Email marketing is very inexpensive in comparison to other marketing methods. The typical return on investment for email marketing is $44.25 for every $1 invested.

Easy to Use

An email campaign can be set up fairly quickly. You can upload subscriber information, segment your lists, use email templates, fill in your content, and send out emails to subscribers on a regular basis using the many resources and software providers for email marketing available online. Constant Contact and Mail Chimp are two of our preferred providers of email marketing software. Instead of using a pre-made template, it can be even more effective to have a customized email template that is in line with your company’s brand.

Improving sales

Email marketing can actually increase your sales in addition to being a great marketing tool.

In fact, 59% of marketers cite email as their top source of ROI, and those who used segmented campaigns report revenue increases of up to 760%.

Email marketing campaigns can promote goods or services, persuade customers to make a purchase after leaving items in their shopping cart, or send customers exclusive deals.

Your email marketing campaigns can easily include messages that persuade customers to buy from you since they have opted-in to receive your messages and updates.

Additionally, automating a portion of your sales process using email marketing can help you make more sales.

Why Use Email Marketing Software?

Email marketing software has become indispensable for modern marketers. If you don’t have one, you should get one.

Email marketing software allows you to automate email campaigns, track open rates, and segment lists, create automated follow-ups, and much more.

Email marketing software helps you manage every aspect of your campaign from start to finish. It also gives you access to powerful analytics tools that allow you to optimize your emails and measure their success.


What Does Email Marketing Software Cost?

Email marketing software costs vary depending on how much functionality you need. If you’re looking for basic email marketing tools, then you’ll find free options that work just fine. However, if you want something more robust, you may have to pay a monthly fee.
The cost of email marketing software is between $9 to more than $500 per month depending on the plans you have selected.

Who Uses Email Marketing Software?

Email marketing software is used by a wide range of industries, from retail stores to manufacturing firms. If you want to get started with email marketing, here are some of the top email marketing tools available.

Does CRM Software Include Email Marketing?

There are many CRM that allow sending email from one place. You have to choose the CRM tool plan that is integrated with email marketing platforms.
It makes sense to purchase a separate email marketing software from your CRM if you want to enhance interaction with your subscribers through automation or receive more sophisticated reporting.

Types of Email Marketing Software

1. Email Newsletters
2. Acquisition Emails
3. Retention Emails
4. Promotional Emails

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