What is an Email Marketing Campaign

What is an Email Marketing Campaign?: A Definitive Guide

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By Dr. Keyur

What is an Email Marketing Campaign?

An email marketing campaign is a planned series of individual emails sent over a predefined period of time for a specific goal. The following are a few examples of these specific goals or calls-to-action (CTAs): download a white paper, sign up for a webinar, engagement, or make a purchase. This type of campaign is often used to generate leads, increase sales, and improve customer retention.

Email campaigns are a crucial part of inbound marketing. Sending email campaigns is simple when using email marketing tools and software.

Inbound marketing recognizes that not everyone is prepared to make a purchase from you right now. Email serves as a very important channel because of this.

By sending communications to their personal inbox via email, you can keep your brand top-of-mind, and you can do it on a large scale with marketing automation software. It’s critical that each email campaign’s content is valuable and that the recipients have chosen to receive it.

Why Need Email Marketing Campaign for Business?

Email marketing campaigns are a great way to reach out to your customers and prospects. They are also very effective tools for generating leads. But they aren’t always easy to manage or implement. What exactly is an email marketing campaign? And how can you create one?

Email marketing is the practice of sending emails to potential customers and clients. These messages include promotional offers, updates, and other information. The goal is to build relationships with your audience and encourage them to purchase from you.

Effective Email Marketing Campaigns

Traffic Generation Email Marketing Campaigns

The effectiveness of an email marketing campaign depends on its main objective. Here are a few examples of various goals your email campaign might aim to achieve:

one of the most important advantages of email marketing? gaining access to the pages on your website through clicks. This not only increases your referral traffic, but it also directs website visitors who have already expressed interest in your company, increasing the likelihood that they’ll take action when they reach your site.

In general, email is a powerful channel for promoting the high-value content you produce for your website. Your ability to attract targeted visitors to your product pages, blog posts and website pages will increase conversion rates.

Email marketing campaigns for awareness

Not every person who signs up for your email list is prepared to make a purchase. Email marketing can help you stay top-of-business while giving them the educational materials that are most pertinent to them.

In fact, brand awareness email campaigns assist you in providing your readers with solutions as well as establishing yourself as a pioneer in your field. Subscribers are more likely to rely on you when they need additional information on a subject or a specific product if they hear from you more frequently than they do from your competitors.

Email marketing campaigns for lead nurturing

Lead nurturing in successful email marketing campaigns

You might think about how to spot the leads with the highest purchase intent and nurture them with conversion-focused content as you stay top-of-mind (or at least toward becoming sales-ready).

You can be more direct in these emails about wanting the recipients to make a purchase. You can use calls-to-action that are focused on shopping, like “Shop now,” “Buy now,” and “Add to cart.” However, recipients must have demonstrated a strong desire to buy. Strong indicators include placing items in their shopping cart or having a history of purchases.

If you send these emails to irregular visitors or new subscribers, you run the risk of rushing them and unintentionally discouraging them from making a purchase from you.

Income Generation Campaigns for Email Marketing

Generating revenue with effective email marketing campaigns

To advertise upsell and cross-sell opportunities to your current customers, you can create email marketing campaigns. Additionally, you can develop campaigns to draw in leads who are almost ready to make a purchase.

Creating “abandon cart” campaigns to make up for lost sales conversions is one example, as is advertising a flash sale to entice users to upgrade. The subscribers at the bottom of the conversion funnel are the best candidates for these types of campaigns. In other words, by visiting a checkout page or scheduling a call with your sales team, they have clearly demonstrated their desire to make a purchase.

Best email marketing campaigns must be carefully written to stand out in crowded inboxes, but there are countless writing styles to choose from. In just 60 seconds, check out these 10 email marketing tips:

Take some inspiration from the best email marketing campaigns below now that you are aware of the kind of campaigns that will work the best.

How to Run a Successful Email Marketing Campaign?

How to Run a Successful Email Marketing Campaign?

One of the best ways to communicate with your customers is through email. It can help you nurture leads, raise brand awareness, and sell your products.

Using these straightforward email marketing campaign tips, you can execute an email marketing campaign that achieves your business goal.

According to statistics, more than 4 billion people use email globally, which is more than half of the world’s population.

Step 1. Build a Targeted Email List

The most effective email marketing campaigns begin with a list of qualified leads who are eager to learn more about what you have to offer. Getting website visitors to sign up for your email list is the best way to build a targeted email list.

Did you know, however, that 80% of visitors to your website will eventually leave it without subscribing to your newsletter?

We advise using exit-intent popups to turn those visitors into subscribers and customers who are about to leave.

Exit-intent popups track user behaviour and alert users with a targeted campaign just as they are about to permanently leave your website. Your conversion rates can soar thanks to this clever technology.

Step 2: Understand the Goal of Your Email Campaign

You must first understand why you are creating best email marketing campaign before you even consider starting one.

What do you want this email to accomplish? After opening your email, what action do you want your contacts to take?

You can set the following objectives for your email campaigns:

  • Brand awareness
  • Welcoming new subscribers
  • Website visitors
  • Generating revenue
  • Boosting post engagement 
  • Lead nurturing
  • Feedback and Surveys

Knowing the purpose of your campaign gives your efforts focus and aids in producing measurable results. Make sure the objectives of your email campaign contribute to the growth of your company and improve your bottom line.

Step3: Choose your Email Campaign Type

It’s essential to understand the various email formats available to you. Here are the three main email types, though people group them in various ways.

Promotional emails, which advertise themselves and talk about deals and sales, are all too common.

Then there are relational emails, which provide your subscribers with the content you promised, such as a weekly newsletter, a free gift, useful information, etc.

Transactional emails include the following:

  • Confirmations of subscriptions
  • Welcome letters
  • Confirmations of purchases or orders
  • Changes to subscriber information are acknowledged

Transactional emails typically relate to an action a subscriber has taken on your website and are triggered by that action.

It’s time to take the next step in developing an effective email marketing campaign now that you are aware of the types of emails you can send.

Step:4 Know Your Audience

You’ll probably be familiar with your audience if you’ve been using email marketing for some time. To target your content if you’re just starting out, you’ll need to make some educated assumptions. Don’t worry; you’ll begin gathering subscriber information as soon as you send your first campaign, giving you actual data to work with the following time.

Gather information from your social media profiles and Google Analytics in the interim, such as the Facebook Insights data.

You can get a general idea of who your customers are and what interests them from both sources, which both contain information on demographics, location, and interests in addition to a wide range of other metrics. That’s a good place to start when developing effective email marketing campaigns.

Step:5 Choose the Perfect Time to Send Your Email

When it comes to successful email marketing, timing is essential.

If you send out an email campaign at three in the morning while the majority of your subscribers are still asleep, your email will probably get lost in the sea of other emails that will be waiting for them in their inboxes the following morning.

Your emails must be sent at the proper time, including the day of the week and hour, to generate the most engagement.

Let’s examine some statistics regarding the ideal times and days to plan your emails:

Before scheduling your emails, keep in mind that the best time to send them may differ depending on your target audience’s location and time zone.

6. Monitor Your Metrics

Track records, as the campaign progresses. Do your open and clickthrough rates match what you predicted? What did go well versus poorly? Are you on the path to achieving your campaign’s objectives?

Future campaigns will be more successful if you pay close attention to the data and learn what is and is not effective for your audience.

Tips to Create a Successful Email Marketing Campaign Strategy

So, you are ready to start your first email campaign.

But before you get started, consider these best practices and tips to help you improve your email marketing campaign strategy from adequate to outstanding.

  1. Select a relevant email list.
  2. Create your email.
  3. Personalize the subject line and body of your emails.
  4. Engage in dialogue.
  5. Set up follow-ups.
  6. Send emails with a real name on them.
  7. Email A/B testing.

Best Email Marketing Campaign Examples

Most likely, if you are reading this, you have an email address (or two, or three …). Actually, you’ve probably been sending and receiving emails for years, and your inbox has undoubtedly contained some dubious deliveries.

We bet you didn’t hesitate to send them to the trash whether they were unexpected, uninformative, or had a subject line that was formatted like this.

While email has endured, many marketers have not changed their tactics since the beginning of the medium. We’ve put together a list of successful email examples to serve as inspiration for your next campaign so that you can be sure you’re sending contemporary emails that are worthy of some of your recipients’ valuable time and attention.

1. Headspace: Email marketing campaign examples

Did you know that welcome emails typically have an open rate between 50% and 60% according to Constant Contact? It’s crucial to take the time to craft welcome emails properly because they represent your first opportunity to leave a positive impression on new subscribers. We adore the concept of starting a welcome email series, also known as an indoctrination series, that gradually introduces new subscribers to your brand by giving them manageable bits of information rather than a massive amount of information in one email.

Headspace excels at creating welcoming emails:

Headspace: Email marketing campaign examples

Source: reallygoodemails.com

You can see that Headspace is reinforcing the subscriber’s choice to subscribe at the beginning of this best email marketing campaign example by stating that subscribers are “well on their way to a happier and healthier life.” The email also contains links that will direct readers to specific landing pages that are intended to add value for readers. It could easily serve as the first of a welcome series of emails that inform readers about what Headspace has to offer.

2. Loft: email campaign examples

The goal of this email from Loft is to show that they are aware of your chaotic, mixed-value inbox. Loft requests that recipients update their preferences so they can give you emails that you actually want to open in order to help them deliver a more individualised experience. This customer-focused email does a great job of making the recipient feel as though their preferences and opinions are valued.

Why It Functions

The tagline “Happy Inbox, Happy Life” puts the needs of the recipient in the spotlight. The copy is straightforward and potent when combined with a low-friction CTA.

Loft: email campaign examples

Source: blog.hubspot.com

3. PayPal: Email marketing campaign examples

3. Paypal – Email campaign example

In this PayPal email marketing campaign example, readers are urged to use the “checkout with PayPal” feature and are informed of its advantages. It’s a straightforward email with little copy that emphasizes the advantages over specifics about the feature. Everything is presented in a format that is simple to scan and in calming colors.

Paypal - Email campaign example

4. Uniqlo

Who doesn’t enjoy making savings? Uniqlo is sharing a price change with subscribers who liked a particular item in this email marketing campaign example. Using cookies, this kind of email can be automatically generated based on website activity. By visiting the product page or even adding the sweater to their shopping cart, the subscriber in this instance has clearly expressed interest in the sweater in this email (but not completing the purchase). This is a fantastic way to boost sales!


5. Withings

Another excellent way to maintain brand awareness among subscribers and foster significant relationships is with milestone messages. The consumer electronics company Withings provided the email marketing campaign example we’re using in this article. When subscribers reach particular goals, such as walking a certain number of steps, miles, or other milestones, Withings sends them one of these emails to congratulate them and rewards them with a fun badge.

These completely automated messages that encourage users to keep using your products so they can reach more milestones are a ridiculously simple marketing tool.


6. Monica Vinader

The most exquisite and refined jewellery is offered for sale by Monica Vinader, also referred to as the jeweller to the stars. For Monica Vinader, email marketing is a great way to introduce new items, and automation keeps customers coming back for more.


7. Fiji Airways

The national airline of Fiji is called Fiji Airways. People are given access to the most recent fairs and deals via email. Campaign Monitor is used by Fiji Airways to send tempting airline deals that are just a click away, like this offer from Sydney to Nadi.

Fiji Airlines

Source: Campaignmonitor.com

8. Pizza Hut

Pizza Hut is a well-known international brand that ships more pizza than any other eatery. Pizza lovers are encouraged to order now by email with special offers, such as this “Triple Dipper Meal Deal” with exclusive coupons.

Pizza Hut

9. Pret

Pret A Manger has shops all over the world that sell delicious, natural food and organic coffee. To deliver this highly interactive email campaign for their Frappes and Fresh Smoothies, the Pret team teamed up with a big dog.


10. Jersey Mike’s Subs

Jersey Mike’s is a franchise that provides catering services and scrumptious New Jersey subs, soups, and salads. By sending them exclusive offers via email, like this holiday coupon for chips and drinks, they keep their customers coming back.

Jersey Mike’s Subs

11. On

Swiss running shoe company “On” sells equipment that defies gravity and revolutionises running. On maintains a competitive edge by utilising automation and email marketing to engage with runners all over the world and promote new products.

On - Email Marketing Campaign

12. GlamCorner

Designer clothing rental company GlamCorner helps women stay stylish on a budget. Customers are informed of the availability of new collections via email marketing, and automation converts casual customers into GlamCorner ardent supporters.


Final Thought

Lead nurturing, subscriber engagement and customer retention are all made possible by email marketing. You can develop successful email marketing campaigns that increase sales and provide a high return on investment by using the examples we provided above. However, in order to maximize your efforts, you should use a planning template to centrally organize all of your campaigns.

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